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Digital marketing is made up of a lot of moving parts. You can increase visibility and organic traffic through SEO and build a brand with your social media presence. Marketing automation can save you time and provide more personalized engagement. These moving parts, along with many others, are continually changing as new technologies, techniques, and near-endless Google and Facebook algorithm updates keep many digital marketing teams on their toes.

As we enter a new decade and tech continues to change rapidly, we want to take the opportunity to share the digital marketing trends we’re excited to see more of in 2020.

Lifecycle Marketing:

It’s an artefact of the question since digital marketing is effective in achieving all of these goals, including customer retention. A more practical way to plan to integrate online marketing into marketing activities is to consider communications from a customer point-of-view through the customer journey.

Conventional Marketing:

It is the most exciting trend in marketing today, bringing together rapid consumer adoption of smart speakers and innovation in search query processing, conversational interfaces and messaging.

Conversational marketing was highlighted as a critical innovation alongside Artificial Intelligence.

Insights-driven Marketing:

Improving the data-driven marketing is an aim of many businesses indicated by the most desired skill amongst digital marketers revealed by a report.

Marketing Technology:

Marketing Technology (Martech for short) presents a bewildering choice of software services for businesses looking to improve their management of digital media, experiences and supporting data. If your business and your agencies adopt the right blend of Martech, it can help give you an edge against competitors, but if not, you may be missing out on the insights and automation processes they are using.

Consumer Privacy and KYC:

Repeated privacy faux-pas by Facebook, Google, and security breaches at other brands leading to the release of customer details have highlighted to consumers that their data isn’t as safe with online brands as they may have once thought. We have seen decreasing effectiveness of traditional identification methods, which makes media ROI determination – supposedly one of the critical benefits of digital channels – more difficult.

Digital Transformation and Marketing Transformation:

Our managing digital marketing research revealed many challenges in terms of how digital marketing is run in companies today. Digital transformation aims to develop a roadmap to improve digital capabilities and skills, while at the same time, integrating ‘always-on’ digital marketing activities with brand and product marketing in the business.

Social media is a valuable tool for small businesses. It can be used to build your brand’s reputation, create loyal customers, and even increase sales. From self-promotion on their owned channels to working with influencers who will tout the benefits of each specific company, social media builds buzz and awareness around a specific brand, product, or service and establishes an identity in the digital world.

Check out these five tips for making the most of your social media presence and using it to drive sales.

1. Know your audience and potential customers.

The first step to creating successful social media campaigns is understanding your target audience and meeting them where they live.

Social media starts with knowing your audience and which platforms they are using to reach them with your brand message on the platforms that they are already on.

2. Use paid ads.

It’s no longer enough just to post regularly to social media and reply to comments. The best way to use your social media accounts is through paid ads. To increase eyes on your content, and ultimately sales, you’ll likely need to pay to get in front of them. While all social media platforms have advertising capabilities, Facebook has extensive targeting tools that make it easy to create successful campaigns.

3. Learn from past campaigns.

Like almost everything in business, it’s important to take inventory of past mistakes and make small changes to make your campaigns more successful. Look at social media analytics and insights to determine what’s working and what isn’t. Past social media campaigns can offer insights as to which platform, audiences, messaging, and ad units are the most cost-effective at bringing in sales.

4. Use social influencers.

It’s important to build your social media following and accounts, but businesses can also use social media influencers to increase sales. Social media influencers are people with a large and engaging following. Since over 70 per cent of consumers trust social influencers, brands must use these platforms and the talent that creates content in order to increase visibility, which, in turn, drives sales.

5. Don’t focus on making sales.

It may seem counterproductive to focus on anything besides sales, but that’s not the point of social media. People are using social media to be social and connect with friends, family and their favourite brands. Even your most loyal customers aren’t going to want to follow your business if you’re only selling on social media.

If you’re relying only on basic profile information and purchase history, you probably don’t. According to a new study, marketers at 80 percent of brands lack customer data to drive effective marketing campaigns.

The study found that 86 per cent of respondents thought improved customer data would allow them to better perform segmentation, meaning that the majority of brands are missing out on the opportunity to build stronger, longer-lasting customer relationships.

We are providing a list of ways how you can know your online customers better.

1. Maintain customer lifecycle.

A customer lifecycle is the length and nature of a customer’s relationship with a particular brand or company. For marketers, the goal should be to make the customer’s lifecycle as long and prosperous as possible. That means maintaining and continuously improving the continuum by taking customers on a journey that’s mutually beneficial for both the customer and marketer. Maintaining the cycle involves acquiring the customers, retaining their interest in the brand, and extending the relationship beyond a single purchase.

2. Look past the purchases.

Less than a quarter of marketers are using channel-preference data, propensity scores or household composition. These three often-overlooked pieces of information will reap results, both because of their inherent value and because your competitors likely aren’t considering the information.

3. Use all available data.

There are a plethora of information marketers simply do not have access to when crafting customer communications — behavioral data, Web analytics, online/offline profitability, etc. It’s impossible to account for something you don’t know exists, which seems to be one of the main issues for marketers: a lack of access to an overwhelming amount of customer profile data.

4. Think like a big business.

Small businesses should think like large businesses, then actively using the tools available to them. Small and medium businesses actually have an advantage when acting on insights and reacting to market trends. For large businesses, it’s often a challenge to present data and propose ideas in a way that resonates with senior leaders. 

5. See what’s right in front of you.

While it’s important to append existing data and obtain the complete profile of your customer as possible, don’t ignore information that’s right under your nose. Seven out of 10 marketers ignore social data. With Facebook analytics and other free tools available, there’s no reason to overlook insights into how consumers interact with your brand. Loyalty cards, social media interaction and surveys can be great ways to obtain the insights you need.

6. Identify and act on customer triggers.

Go to your customers; don’t wait for them to come to you. Half of all marketers act on request-based, inbound triggers. Identify your most important customers, but don’t forget to determine the most valuable time to reach them within their lives and purchase cycles.

7. Challenge assumptions.

This is as much a business philosophy as a marketing tactic. Don’t assume that methods and practices that have worked well for the past year will work in the future. Consistently reframe your existing data and insights to make sure you have the best available data.

No matter if you already have your online store for some time or you are just starting your adventure with e-commerce – you won’t succeed unless you can attract clients to your e-business.

Of course, that sounds like it is easier said than done – acquiring users for an online store may be really difficult and time-consuming.

To make this process easier, we have listed for you the five most effective ways that will help you get lots of traffic without spending a huge budget.

A Beautiful Store for your business

The first thing you need to do is to ask yourself if your website is attractive. The design of an online store is crucial because if it’s ugly customers will simply click away. You have to be aware that a user’s purchase decision is usually made just after 3 seconds on your e-business website – so it is the first impression that counts. If customers do not like it, they won’t buy anything and won’t ever come back.

Social Media Activity

Social media is one of the channels that enables you free promotion. Of course, if you publish ads among networks, you will pay, but the mere presence is free. And it can bring lots of benefits too!

The key to success in social media is providing marvelous content. You have to be interesting and outstanding so that people will want to follow you. If you manage to do so, you will have a great marketing channel at no financial expense.

Customer Care

Another thing that will help you attract many users is outstanding customer care. Always remember: there is no better promotion than satisfied clients. Make the experience of buying in your store remarkable – but only in a positive way. If you want to attract clients, you need to reply to all their comments and inquiries. And as soon as possible, cause timely responses are the key to success in this matter.

Promos

We all love promos and discounts. But usually, it is not these 5$ that we save, which makes us happy. It is rather a psychological mechanism that is responsible for these feelings. It has been confirmed that the word “free” makes us feel irrational excitement, which stimulates association with positive emotion.

E-mail Marketing

E-mail marketing is both a cheap and effective solution to attract customers. An Epsilon “Branding Survey” has demonstrated that 54% of people have a more positive attitude towards companies that send them e-mails. What is more, 71% of respondents stated that when shopping, they always remember e-mails that a company send to them. These results confirm the importance of e-mail marketing.

Paring down your web content to the essentials improves your SEO by removing irrelevant information that dilutes your message. The ultimate goal of SEO, after all, is not just to deliver traffic to your site, but to deliver a specific audience. This is where quality, not quantity, serves you best.

They meet their needs with informative, useful content, and a pleasant user experience. That’s the value your site offers, and below are the most important ways to offer it.

1. Blog Posts for E-Commerce Websites

One of the most cost-effective is blogs that offer information for consumers at all stages of the buyer’s journey. Whether your visitor is just considering a problem, researching product solutions, or ready to purchase, your blog is an excellent long-form way to connect. It offers a space to give more in-depth product information or engage with the issues your audience is facing.

2. Product Demo Videos

Videos are crucial to a healthy e-commerce content strategy. They fill in the gap that exists between bricks-and-mortar stores, where customers can examine potential purchases in person, and online stores, where it’s impossible to try before you buy. Viewing product information and demonstrations on video gives potential buyer confidence and a realistic set of expectations. If your budget doesn’t allow for videos for every product, start with the best sellers and work your way down the list.

3. Customer Reviews

Posting customer reviews lends credibility to your site and should be part of any. This gives you the opportunity to highlight good reviews while dealing with unsatisfied customers right away. Most buyers now read reviews before purchasing, so this easy-to-implement strategy is worth the time it takes to set it up.

4. Social Media Interactions

These two-sided interactions give customers a chance to better understand your brand and gain confidence in the way you deal with other customers. Similar to reviews, social interactions give you a chance to shine a light on your customer service and build your credibility.

5. FAQs

FAQs cater to customers who enjoy researching a product from every angle before buying. They give your business a boost because they offer a detailed way to describe what your product can, and can’t, do.

Marketing professionals tend to stick with what works because their attention is always divided between multiple projects and responsibilities. To stay competitive in digital marketing, we have to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

Some of the best B2B digital marketing strategies that marketers needed to try in 2020. 

Live Streaming

Live streaming over the past few years has proven two things:

1) it works for almost every brand, and

2) social platforms prefer live streaming compared to scheduled or traditional types of content.

Here some ways by which you can incorporate live streaming into your existing social media marketing strategy:

• Interviews and discussions with industry experts
• Company news announcements
• New product tutorials or walkthroughs
• Sale announcements
• Customer spotlights or interviews
• Internal debate about industry topics

If you have an exclusive Facebook group that you manage, you can also go live. This is a great idea to provide tutorials/unique content.

Reddit and Quora Marketing

Reddit can seem a little scary to marketers that haven’t had a lot of experience with it. 

Quora is like Reddit but bases its content on visitors asking queries and other users giving solutions to them. They have started giving advertising options recently, so if brands find that answering questions on the platform isn’t being received warmly by users, they can try an advertising campaign instead.

Quora also likes users to be extremely transparent about who they are, past experiences, and who they’ve worked for. This helps to increase credibility when it comes to answering questions that they are knowledgeable about.

Email Newsletters

There has been an increase in the amount of easy email newsletter content created for users covering a variety of topics.

The success of many brands shows that online users don’t necessarily hate email; they hate emails that aren’t useful or interesting.

It provides a useful service, but it’s also setting up your company as a thought leader in the industry.

Mixing in your content with content from other useful media outlets is an excellent way to showcase your content to subscribers while also giving a service that users appreciate.

More Useful Content

More than four million new blog posts are published every day. While it’s likely that many of these contents aren’t high-quality pieces of content, the sheer volume of content in all industries makes it more competitive than ever.

A dedicated content strategy plan can set a precedent for all of your content creation going forward. 

To help our customers and clients, we need to have valuable services and create content for the audience. Because content marketing is competitive, if we don’t have what users are looking for, they’re just going to go to a competitor who understands them better.

Content Downloadables

Many people think it means ebooks or case studies, which can be the case. However, several other different types of downloadables are extremely helpful for your users that may not take as much time or development as a long-form ebook would have.

A good example of it is a template for a regular task in your industry or a short guide to completing an action.

Your organization can provide a one-page PDF that can help in several ways, including:

· Checklist of a new strategy, event, or piece of equipment

· Guidebook to help customers make a decision

· Educational overviews about industry terms, policies, or processes

· Compact how-to tutorials to create a process easier

In more cases, downloadables are easy to carry out. There’s even a paid campaign option found on Facebook that enables users to enter their information right on the social platform, without having to go to a separate landing page.

Exclusive Communities and Facebook Groups

If you are a product-based company, consider building a private gated online community or a private Facebook group. These types of communities are extremely helpful for users because it lets them ask questions and interact with other users and employees who can help them use your products/services.

The users in these communities also can provide you valuable feedback that you might not get otherwise because they feel invested in the product and are willing to go out of their way to share questions/suggestions they have. 

Final Thoughts

Don’t let what’s working for you in B2B digital marketing be an excuse not to try or not researching something new. You might find a strategy that works better than your current plan, thus growing your audience and online engagement.

Today, it seems that everyone is advertising-free websites. While a free site is a great deal, you are willing to bet the reputation and success of your company on the least expensive available option.

With the necessary skills, knowledge and experience that pro web designers bring to the table, a free do-it-yourself website can be disastrous for your business and your brand — eventually costing you thousands of dollars in lost business.

Many small business owners think that they can handle the task of designing and maintaining a website. 

Below are five essential reasons why you need a pro web designer:

Your Website Illustrate Your Business

Your website is generally the first thing a potential customer sees before they call you or your competitor. A professional and functional website makes a great first impression with customers and supports your services and reputation.

A web design company delivers a product that you can be proud of, and that will provide a helping hand for your business to succeed. Professional web designers need to understand your needs to design a website that accurately portrays your brand and services.

Spend More Time Running Your Business

Designing and maintaining a website is time-consuming and hard. Managing the design, optimizing for Google, making your sites look good on all mobile devices, and handling updates on time can quickly become a full-time job.

With web design, it can be effortless if you don’t have the needed skills. The services of web design experts is to create a professional website will save your time.

Stay Ahead of Your Competition

Many small businesses fail to create a successful online presence. Many free websites start strong but quickly become outdated and way behind current and continually changing technologies. Hiring a web expert to create a professional, functional and user-friendly website for your business can help you beat your competitors.

Enhancing Web Traffic

Having a pro website that people can find is important to growing your business. For your website to perform well, you need a strong presence on search engines. A high ranking ensures that more customers will visit your website.

A pro web designer with proper SEO techniques can optimize your website on search engines such as Google, Yahoo! and Bing, to increase the number of visitors to your website.

Boost Marketing, Branding and Visibility

Most businesses have problem to standing out in today’s ultra-competitive advertising atmosphere. Behind every successful companies, you will find a strong marketing strategy that they have implemented.A great looking web design is based on a strong marketing strategy that can hurt your business. 

If you have a small business with limited time, consider hiring a prof web design specialist to handle the appearance, logistics, growth, optimization, and maintenance of your website.

Content marketing is a strategic marketing approach used by digital marketing agencies to focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Effective content marketing for fashion e-commerce is in place that entertains any query; it will be easier for the brand to gain my trust.

In this article, we will highlight which e-commerce content marketing strategies you should implement to boost traffic, improve conversions, and, most importantly, increase sales.

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Content is King! Use different e-commerce content marketing strategies to improve on how a search engine sees your website.

Create a Content Calendar

A good content marketing strategy for e-commerce includes an updated content calendar. It will allow you to remain focused and help you keep your content in line with your business goals. 

Produce Less, Distribute More

Ideally, you should spend only 20% of your time creating your content and 80% on promoting and distributing it. There is no point if you have an interesting argument to make, but don’t have anyone to hear.

Build an effective Ecommerce Content Strategy

An ideal e-commerce content marketing strategy covers all the following factors:

• Plan – Why do you want to publish, and what is your objective?
• Create – What kind of content will you create?
• Distribute – Which platforms will you use to distribute your content?
• Evaluate – Analyze if you have achieved your desired results!

Don’t Limit Your Content

It is a good practice to have an open-ended e-commerce content strategy. You can divide your content into different categories, such as product reviews, curated content, testimonials, etc.

Repurpose Content

Ideally, you should develop content that you can use in a variety of ways. People tend to forget amazing pieces of content after publication. Repurpose your content for distribution and reach new audiences.

Blogging can be the Game Changer

Blogging is perhaps the most convenient method to carry out an effective e-commerce content marketing. It is a tried and tested practice. All you need to do is produce relevant content that resolves problems and addresses your buyers’ pain points. 

Email Marketing

Email marketing is one of the best means of e-commerce content marketing. Create and automate welcome emails, promotional emails, and event emails to target your potential customers.

Focus more on Quality

Focus on quality instead of quantity. Avoid syndicated content and add value to the topic that can resolve the problems of your customers.

Protect Guides

Product guides that allow your audience to experience your product can be an amazing resource for e-commerce content marketing. By educating your readers on how to use your products, you are indirectly guiding them to purchase from you.

Responsive Web Designing is a website designing approach that allows any website or any webpage on all devices with different screen sizes by automatically adapting to the screen. It designs a webpage to be a user-friendly one and works according to the user’s device.

Responsive web designing uses various settings to style differently for different websites depending on the screen size, orientation, resolution, color orientation, and other factors of the users’ devices. There are many responsive web designing experts around the world to help your websites be user-friendly.

Responsive web designing is beneficial for business owners, marketers, and advertisers.

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More Mobile Traffic:

It’s increasingly important for companies to have websites that render properly on mobile phones so that users don’t encounter distorted images or experience a sub-optimal site layout. While some businesses still choose to have a separate version of their website for mobile users, responsive design is becoming the norm because it offers greater versatility at lower development costs.

Low Costing for Mobile Development:

Making one responsive website takes considerably less time than making a stand-alone mobile application and a standard desktop website. Since time is money, responsive design naturally costs less than the alternative. 

Needs Low Maintenance:

Maintaining a separate mobile site requires additional testing and support. In contrast, the process of responsive design uses standardized testing methodologies to ensure the optimal layout. Having a different desktop and mobile site also necessitates two content strategies, two administrative interfaces, and potentially two design teams. Responsive design’s “one size fits all” approach means less headache for developers, business owners, and consumers. Spending less time on maintenance also frees up time to focus on more important things like marketing and content creation.

Faster Pages:

Mobile users, in particular, have short attention spans. Studies show that mobile visitors tend to abandon web pages that take longer than three seconds to finish loading. If a site isn’t optimized for smartphones and tablets, it will also take more time to navigate, which can frustrate customers to the point of no return. Ensuring that your responsive website uses modern performance techniques such as caching and responsive image display will help improve your web page loading speed.

Lower Bounce Rates:

A responsive and optimized mobile site provides a much better user experience for visitors. Therefore, it is much more likely that they’ll stick around for a longer period and explore different areas of your site. Alternatively, if your website isn’t responsive, it is much harder to keep visitors engaged and, therefore, more likely that they’ll bounce.

Higher Conversion Rates:

Lowering your bounce rate is only half of the battle. Creating a consistent user experience across all devices is key to converting new customers. When users decide whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.

Easy Analytic Reporting:

Knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements. Managing multiple versions of a website requires developers to track users’ journeys through multiple conversion paths, funnels, and redirects. Having a single responsive site greatly simplifies the monitoring process. Google Analytics and similar tools cater to responsive websites by condensing tracking and analytics into a separate report to see how your content is performing on different devices.

Improved SEO:

Responsive web design is becoming as important to search engine optimization as quality content. Stronger backlinks and better bounce rates translate into higher search rankings, but there is an extra SEO benefit for mobile-optimized sites. Having a single responsive website rather than separate desktop and mobile versions avoids duplicate content, which can negatively impact your search ranking.

Better Online Browsing Experience:

First impressions are everything. Whether someone is visiting a website for the first time from their desktop or their smartphone, you want them to have a consistently positive experience. If visitors must do a lot of zooming, shrinking, and pinching their screens during their first visit, they’re likely to give up and try another website.

Better Offline Browsing Experience:

Now that many smartphones and tablets are HTML5 enabled responsive web design benefits users by making it easier to continue viewing the content within HTML5 web applications without an internet connection.