No matter if you already have your online store for some time or you are just starting your adventure with e-commerce – you won’t succeed unless you can attract clients to your e-business.
Of course, that sounds like it is easier said than done – acquiring users for an online store may be really difficult and time-consuming.
To make this process easier, we have listed for you the five most effective ways that will help you get lots of traffic without spending a huge budget.
A Beautiful Store for your business
The first thing you need to do is to ask yourself if your website is attractive. The design of an online store is crucial because if it’s ugly customers will simply click away. You have to be aware that a user’s purchase decision is usually made just after 3 seconds on your e-business website – so it is the first impression that counts. If customers do not like it, they won’t buy anything and won’t ever come back.
Social Media Activity
Social media is one of the channels that enables you free promotion. Of course, if you publish ads among networks, you will pay, but the mere presence is free. And it can bring lots of benefits too!
The key to success in social media is providing marvelous content. You have to be interesting and outstanding so that people will want to follow you. If you manage to do so, you will have a great marketing channel at no financial expense.
Another thing that will help you attract many users is outstanding customer care. Always remember: there is no better promotion than satisfied clients. Make the experience of buying in your store remarkable – but only in a positive way. If you want to attract clients, you need to reply to all their comments and inquiries. And as soon as possible, cause timely responses are the key to success in this matter.
We all love promos and discounts. But usually, it is not these 5$ that we save, which makes us happy. It is rather a psychological mechanism that is responsible for these feelings. It has been confirmed that the word “free” makes us feel irrational excitement, which stimulates association with positive emotion.
E-mail marketing is both a cheap and effective solution to attract customers. An Epsilon “Branding Survey” has demonstrated that 54% of people have a more positive attitude towards companies that send them e-mails. What is more, 71% of respondents stated that when shopping, they always remember e-mails that a company send to them. These results confirm the importance of e-mail marketing.