Digital marketing is made up of a lot of moving parts. You can increase visibility and organic traffic through SEO and build a brand with your social media presence. Marketing automation can save you time and provide more personalized engagement. These moving parts, along with many others, are continually changing as new technologies, techniques, and near-endless Google and Facebook algorithm updates keep many digital marketing teams on their toes.
As we enter a new decade and tech continues to change rapidly, we want to take the opportunity to share the digital marketing trends we’re excited to see more of in 2020.
It’s an artefact of the question since digital marketing is effective in achieving all of these goals, including customer retention. A more practical way to plan to integrate online marketing into marketing activities is to consider communications from a customer point-of-view through the customer journey.
It is the most exciting trend in marketing today, bringing together rapid consumer adoption of smart speakers and innovation in search query processing, conversational interfaces and messaging.
Conversational marketing was highlighted as a critical innovation alongside Artificial Intelligence.
Improving the data-driven marketing is an aim of many businesses indicated by the most desired skill amongst digital marketers revealed by a report.
Marketing Technology (Martech for short) presents a bewildering choice of software services for businesses looking to improve their management of digital media, experiences and supporting data. If your business and your agencies adopt the right blend of Martech, it can help give you an edge against competitors, but if not, you may be missing out on the insights and automation processes they are using.
Consumer Privacy and KYC:
Repeated privacy faux-pas by Facebook, Google, and security breaches at other brands leading to the release of customer details have highlighted to consumers that their data isn’t as safe with online brands as they may have once thought. We have seen decreasing effectiveness of traditional identification methods, which makes media ROI determination – supposedly one of the critical benefits of digital channels – more difficult.
Digital Transformation and Marketing Transformation:
Our managing digital marketing research revealed many challenges in terms of how digital marketing is run in companies today. Digital transformation aims to develop a roadmap to improve digital capabilities and skills, while at the same time, integrating ‘always-on’ digital marketing activities with brand and product marketing in the business.