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What Exactly Does A Magento E-commerce Development Company Do? Will It Help To Boost Your Business’s Online Presence?

The success of any e-commerce platform depends on the platform you build your online store. This is because it can provide a way better impact on the looks and feel of the websites. Businesses all over the world are using different e-commerce platforms to boost their online presence. However, Magento is probably the most used platform. Just like a million others, you can also get hire a Magento e-commerce development agency. 

But if you are wondering what a Magento e-commerce development agency does, then here is the answer. 

Magento is one of the most popular e-commerce platforms used by developers and merchants. This is all because of the features that it offers. It offers something that can’t go unnoticed. In other words, it enables you to create a visually appealing and operative e-commerce store to boost your online presence. Other than that, it offers many benefits that you might want. So, let’s now see what benefits you might get by getting in touch with a Magento e-commerce development company.

Benefits of a Magento e-commerce development agency:
Magento E-commerce Development Agency | Boost Your Online Business

Improved Performance:

You might know web store speed is really crucial. Therefore, you have to keep your web store at its best speed. This can be done with Magento. Magento offers better performance than any other e-commerce platform. It offers the fastest e-commerce stores in the world.

Web Design Customization:

Every online business has its own requirements. With Magento, you can use tons of CSS customization options for web design. Moreover, the Magento e-commerce development agency will provide excellent design support

Mobile and SEO Friendly:

Magento allows you to target mobile users as well. It offers mobile web design standards and effective SEO strategies. Also, it offers great URL structure and meta-description options for SEO. In addition to that, Magento offers to track your web visitors.

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Best 6 E-commerce Platforms for Your Brand

Selecting the right e-commerce platform is vital for the success of your brand. It would help if you were careful while choosing as those platforms will be responsible for your brand to grow or change. 

Firstly, you need to analyze which e-commerce platform is ideal for your brand as not all of them focus on the same thing.

After listing your priorities, you can look at the given below e-commerce platform that might boost your sales.
1. WooCommerce

WooCommerce is ideal for those brands that need a customizable platform, know WordPress well, and have coding chops. It is a platform that has high customizability, built-in analytics, and 24/7 customer support. However, it doesn’t allow proper SEO and social media marketing.

2. Shopify

Shopify is extremely popular in the world of e-commerce marketing. It is the platform for those who rely on social media marketing to sell or who do drop shipping. It is simple, flexible, and scalable for small and medium-sized brands. As Shopify focuses on marketing and gives customer experience management, it struggles to handle the most significant brands.

3. Big Commerce

Unlike Shopify, Big Commerce can handle large brands and with better SEO performance. It has a one-page checkout experience that can boost your conversion rate, but it fails to give the one-click up-sells that Shopify does. But if you go for Big Commerce, you can get high customizability and constant customer support.

4. Open Cart

If you find Big Commerce expensive, you can go for Open Cart. It’s open-source and free-to-use, but you can invest in add-ons costing from free to $100. It would help if you had a strong coding ability to use its high customizability as their support isn’t as strong as others.

5. Squarespace

Squarespace is used by small brands, who don’t need much coding skills. It is an appealing platform with excellent design from a simple drag-and-drag interface based on several beautiful templates. But it is not ideal for you if you want high sales or focus on e-commerce.

6. Magento

Magento, by Adobe, is especially prevalent in Asia. Now, North American companies have started to acknowledge the power behind this platform. It is an ideal platform for small or large brands that can handle a more complicated interface than Squarespace.

The best e-commerce platform for your brand will be the one that fits your need of coding skills and expectations for growth. The right platform can get you the right traffic, boost your ROI, and popularise your brand name.

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How to Drive 10x More E-commerce Sales With a $0 Marketing Budget

Worldwide E-commerce marketing is vast, and there’s a constant increase in it.

People prefer to buy products online over to visit the stores in person. That’s why the buying frequency online is way higher than that of offline.

The buying frequency online is too high, with 95% of Americans shop online at least once every year and 5% shopping daily.

But like everything else, E-commerce marketing also has some positive and negative aspects.

E-commerce marketing is a platform where there is an enormous number of marketers trying to get a hold onto the same customer you are after.

E-commerce marketing is difficult without any marketing and advertising budgets.

The competition to survive in the market is too harsh, with all those stores and markets out there, giving customers the chance to access different products from different shops.

And you need those sales to run your business, which is not easy at all.

Fortunately, there are a couple of ways to maintain not only your buying frequency, but also amplitude it.

The below ways can help you drive 10x more sales.

Use Pinterest to drive sales

It might sound strange to many of you that if you are told to use Pinterest to bring in deals.

Well, you need platforms to promote your brand and your product. Pinterest can very well serve the purpose. It is a fantastic platform for bringing in sales, especially for your e-commerce products.

E-commerce brands like Wall Need Love have managed to drive in 94% of their social media users by leveraging Pinterest.

You can use Pinterest’s Buyable Pins.

Buyable Pins are efficiently used to drive in sales incredibly. These pins allow the users to search and buy the products directly on Pinterest, irrespective of the users’ device.

And the best news is that it’s FREE.

You don’t need to pay anything to set up Buying Pins.

But why Pinterest? Is there anything more than just a few beautiful pictures?

Well, it’s worth the use.

Pinterest is used mostly by females of varying age, but males are getting drawn to it gradually.

 It has users all around the world with different income levels.

87% of people on Pinterest have purchased a pinned product, while 93% of pinners have used the pins to plan future purchases.

Pinterest allows users to view the product and analyze the benefits they might get from it. They can easily explore your products.

Pinterest can drive a lot of traffic, helping your business.

Add more checkout options

Another annoying feature of many e-commerce sites is the lack of checkout options. This makes a lot of users leave the site without a purchase, turning out to be a loss for your business.

In a study, PayPal found that only by adding their fast and secure transaction ability to a site can bring 70% more checkout conversion rate. 

It was also found that 24% of online shoppers leave, without a checkout, because of the lack in checkout options.

A simple change in the checkout section can increase a lot more sale.

Send cart abandonment emails

When a product is added to the carton to your e-commerce site, there is a lot of chance that they won’t buy the product, instead, leave the site abandoning it.

As per a report, the global average cart abandonment rate is nearly 80%.

Even if you manage to get an interested customer to buy a product, there remains a chance of them abandoning your product.

Then what’s the use of all these marketing if people leave on by showing some interest?

That is when you need to email them, to remain about the product they were interested in buying. This can increase your sales instantly.

According to InboxArmy, 75% of people leave intending to return someday. But they forget. Your emails remain them about the product, and they are most likely to return and make a purchase.

Upsell to repeat customers

It has always been easier to sell to an existing customer than to gain a new.

To gain a new customer, we need to do a lot of work starting from brand awareness to giving attracting offers. 

This is expensive.

Rather than attracting a new one, why not go for the existing one.

They are aware of you and love your service. 

And you also have their email addresses. 

Now, you need to send them an upsell email, to divert their attention towards you.

This can help you increase your sales even further.

Set up an Instagram storefront

Instagram is one of the most popular social media platforms, where visually attracting different e-commerce marketers to sell products.

With nearly 1 billion monthly users, it’s one of the most commonly used networks, where people follow popular brands.

According to Instagram, 80% of their accounts are business accounts. And about 75% of their users take inspirations from their posts.

This lets users explore new products and brands, thereby, becoming one of the places to bring leads and organic sales.

On top of everything, Instagram is FREE from any charges.

You can fully use this platform to socialize your product and popularize your brand. 

The popular you are, the more business you get.

Conclusion

E-commerce marketing has become popular recently.

People shop more online than they buy in person. 

To survive in this market, you need to have a reliable product to compete against your market competitors. And with that, you need the above tips to land with sales.

Be competitive to survive.