Category: Blog

The digital marketing helps in performing excellent market research, increasing online presence, and integrating your online platform profiles.

Role of an agency:

The fundamental role of a digital marketing agency is to provide quality services to the companies or businesses who are striving hard to connect with the audience and produce a new chain of revenue.

Some of the services that a digital marketing agency provides are content optimization, website designing app development, etc.

Why hire an agency?

• You can invest all of your time in business, and allow the agency to handle your marketing strategies properly. 
• You don’t have to worry about upgrading your marketing department or hiring new marketing employees.
• You can gain more investors, firm new partnerships, set a long term vision, and sign more deals. 

How to choose the best digital marketing agency?

• Determine your needs. You need to understand what exactly your business needs so that you can choose the agency wisely.
• Do thorough research on how the agency is marketing its services.
• Ask for recommendations from your known ones, and if you find a good agency, make sure you ask them the appropriate questions such as, ask for samples of campaigns, who completes the work, and what outcomes do they promise.
• Send them a task and review it to see what they are capable of. Ask them to pitch ideas for your business, and finally hold a meeting to dust off the remaining issues so that you may seal the deal!

 Hyfweb, being the best digital marketing agency in Sacramento, offers a variety of services to meet all your needs and demands. Our dedicated team of professionals will help you to take your business to the boom through the best strategies in the town!

To be able to get a proper perspective on the various benefits that PCC provides your business, you need to be familiar with PPC advertising in general. PPC, or Pay Per Click, is a form of digital advertising which utilizes banners, pop-up ads, and similar formats that are featured on websites. PPC differs from traditional types of advertisements by the way it’s funded.

PPC advertisements provide businesses with some exciting opportunities to optimize their marketing strategy and maximize their ROI. Here are some of the many benefits of PPC ads for businesses large and small.

Quick results

The effectiveness of a traditional marketing strategy needs to be measured over time, and even then, it’s hard to determine how much a subset of ads has influenced it. With PPC advertising, the measure of an ad’s success is pretty clear. As long as it’s getting more clicks than its predecessor, the ad has been successfully improved on, and users are noticing your products.

Connecting with a target audience

Through the use of keywords, demographics, location, and timing data, you can connect with relevant audiences that would be interested in your business. This helps increase the chances of a targeted advertisement working, while also filtering out users that aren’t likely to become customers. This can be especially beneficial for small and medium-sized businesses, as they often depend on their location for the most customer traffic.

Cost-effectiveness

Small businesses are often able to drastically improve their ROI with the help of PPC advertisements, as long as these ads are correctly applied. This is because every aspect of PPC can be measured with the help of reporting tools and conversion metrics. Businesses can examine what issue of their marketing campaign is working and which isn’t before deciding to increase funding. This can drive down costs and make the strategies more effective.

Increased brand awareness

Small businesses are rarely known outside their consumer audience. If a consumer needs a product, they aren’t likely to search your business by name to find it. Instead, they will look for crucial products online and stumble upon a bunch of relevant businesses. Related keyword searches bring up PPC ads in their feeds, which might help divert them towards your company and its products. This will increase your brand awareness, and people will slowly start to associate your brand with specific products. 

Competitiveness

The combined spending from businesses on PPC is in the tens of billions of dollars. They’re used across different industries, and they cover a wide variety of products. This means it’s likely that at least some of your competition uses PPC ads in their marketing campaign. This might give them the upper hand when it comes to visibility and reaches, which is why you must stay competitive in the industry.

Conclusion

Countless benefits come with using PPC advertisements in marketing campaigns. As long as you properly apply SEO strategies and utilize these ads, you’re going to find that your campaigns are going to be a lot more effective. The potential ROI of PPC ads is enormous, and this is why businesses are scrambling to implement them in their marketing strategies.

Digital marketing is made up of a lot of moving parts. You can increase visibility and organic traffic through SEO and build a brand with your social media presence. Marketing automation can save you time and provide more personalized engagement. These moving parts, along with many others, are continually changing as new technologies, techniques, and near-endless Google and Facebook algorithm updates keep many digital marketing teams on their toes.

As we enter a new decade and tech continues to change rapidly, we want to take the opportunity to share the digital marketing trends we’re excited to see more of in 2020.

Lifecycle Marketing:

It’s an artefact of the question since digital marketing is effective in achieving all of these goals, including customer retention. A more practical way to plan to integrate online marketing into marketing activities is to consider communications from a customer point-of-view through the customer journey.

Conventional Marketing:

It is the most exciting trend in marketing today, bringing together rapid consumer adoption of smart speakers and innovation in search query processing, conversational interfaces and messaging.

Conversational marketing was highlighted as a critical innovation alongside Artificial Intelligence.

Insights-driven Marketing:

Improving the data-driven marketing is an aim of many businesses indicated by the most desired skill amongst digital marketers revealed by a report.

Marketing Technology:

Marketing Technology (Martech for short) presents a bewildering choice of software services for businesses looking to improve their management of digital media, experiences and supporting data. If your business and your agencies adopt the right blend of Martech, it can help give you an edge against competitors, but if not, you may be missing out on the insights and automation processes they are using.

Consumer Privacy and KYC:

Repeated privacy faux-pas by Facebook, Google, and security breaches at other brands leading to the release of customer details have highlighted to consumers that their data isn’t as safe with online brands as they may have once thought. We have seen decreasing effectiveness of traditional identification methods, which makes media ROI determination – supposedly one of the critical benefits of digital channels – more difficult.

Digital Transformation and Marketing Transformation:

Our managing digital marketing research revealed many challenges in terms of how digital marketing is run in companies today. Digital transformation aims to develop a roadmap to improve digital capabilities and skills, while at the same time, integrating ‘always-on’ digital marketing activities with brand and product marketing in the business.

Social media is a valuable tool for small businesses. It can be used to build your brand’s reputation, create loyal customers, and even increase sales. From self-promotion on their owned channels to working with influencers who will tout the benefits of each specific company, social media builds buzz and awareness around a specific brand, product, or service and establishes an identity in the digital world.

Check out these five tips for making the most of your social media presence and using it to drive sales.

1. Know your audience and potential customers.

The first step to creating successful social media campaigns is understanding your target audience and meeting them where they live.

Social media starts with knowing your audience and which platforms they are using to reach them with your brand message on the platforms that they are already on.

2. Use paid ads.

It’s no longer enough just to post regularly to social media and reply to comments. The best way to use your social media accounts is through paid ads. To increase eyes on your content, and ultimately sales, you’ll likely need to pay to get in front of them. While all social media platforms have advertising capabilities, Facebook has extensive targeting tools that make it easy to create successful campaigns.

3. Learn from past campaigns.

Like almost everything in business, it’s important to take inventory of past mistakes and make small changes to make your campaigns more successful. Look at social media analytics and insights to determine what’s working and what isn’t. Past social media campaigns can offer insights as to which platform, audiences, messaging, and ad units are the most cost-effective at bringing in sales.

4. Use social influencers.

It’s important to build your social media following and accounts, but businesses can also use social media influencers to increase sales. Social media influencers are people with a large and engaging following. Since over 70 per cent of consumers trust social influencers, brands must use these platforms and the talent that creates content in order to increase visibility, which, in turn, drives sales.

5. Don’t focus on making sales.

It may seem counterproductive to focus on anything besides sales, but that’s not the point of social media. People are using social media to be social and connect with friends, family and their favourite brands. Even your most loyal customers aren’t going to want to follow your business if you’re only selling on social media.

If you’re relying only on basic profile information and purchase history, you probably don’t. According to a new study, marketers at 80 percent of brands lack customer data to drive effective marketing campaigns.

The study found that 86 per cent of respondents thought improved customer data would allow them to better perform segmentation, meaning that the majority of brands are missing out on the opportunity to build stronger, longer-lasting customer relationships.

We are providing a list of ways how you can know your online customers better.

1. Maintain customer lifecycle.

A customer lifecycle is the length and nature of a customer’s relationship with a particular brand or company. For marketers, the goal should be to make the customer’s lifecycle as long and prosperous as possible. That means maintaining and continuously improving the continuum by taking customers on a journey that’s mutually beneficial for both the customer and marketer. Maintaining the cycle involves acquiring the customers, retaining their interest in the brand, and extending the relationship beyond a single purchase.

2. Look past the purchases.

Less than a quarter of marketers are using channel-preference data, propensity scores or household composition. These three often-overlooked pieces of information will reap results, both because of their inherent value and because your competitors likely aren’t considering the information.

3. Use all available data.

There are a plethora of information marketers simply do not have access to when crafting customer communications — behavioral data, Web analytics, online/offline profitability, etc. It’s impossible to account for something you don’t know exists, which seems to be one of the main issues for marketers: a lack of access to an overwhelming amount of customer profile data.

4. Think like a big business.

Small businesses should think like large businesses, then actively using the tools available to them. Small and medium businesses actually have an advantage when acting on insights and reacting to market trends. For large businesses, it’s often a challenge to present data and propose ideas in a way that resonates with senior leaders. 

5. See what’s right in front of you.

While it’s important to append existing data and obtain the complete profile of your customer as possible, don’t ignore information that’s right under your nose. Seven out of 10 marketers ignore social data. With Facebook analytics and other free tools available, there’s no reason to overlook insights into how consumers interact with your brand. Loyalty cards, social media interaction and surveys can be great ways to obtain the insights you need.

6. Identify and act on customer triggers.

Go to your customers; don’t wait for them to come to you. Half of all marketers act on request-based, inbound triggers. Identify your most important customers, but don’t forget to determine the most valuable time to reach them within their lives and purchase cycles.

7. Challenge assumptions.

This is as much a business philosophy as a marketing tactic. Don’t assume that methods and practices that have worked well for the past year will work in the future. Consistently reframe your existing data and insights to make sure you have the best available data.

No matter if you already have your online store for some time or you are just starting your adventure with e-commerce – you won’t succeed unless you can attract clients to your e-business.

Of course, that sounds like it is easier said than done – acquiring users for an online store may be really difficult and time-consuming.

To make this process easier, we have listed for you the five most effective ways that will help you get lots of traffic without spending a huge budget.

A Beautiful Store for your business

The first thing you need to do is to ask yourself if your website is attractive. The design of an online store is crucial because if it’s ugly customers will simply click away. You have to be aware that a user’s purchase decision is usually made just after 3 seconds on your e-business website – so it is the first impression that counts. If customers do not like it, they won’t buy anything and won’t ever come back.

Social Media Activity

Social media is one of the channels that enables you free promotion. Of course, if you publish ads among networks, you will pay, but the mere presence is free. And it can bring lots of benefits too!

The key to success in social media is providing marvelous content. You have to be interesting and outstanding so that people will want to follow you. If you manage to do so, you will have a great marketing channel at no financial expense.

Customer Care

Another thing that will help you attract many users is outstanding customer care. Always remember: there is no better promotion than satisfied clients. Make the experience of buying in your store remarkable – but only in a positive way. If you want to attract clients, you need to reply to all their comments and inquiries. And as soon as possible, cause timely responses are the key to success in this matter.

Promos

We all love promos and discounts. But usually, it is not these 5$ that we save, which makes us happy. It is rather a psychological mechanism that is responsible for these feelings. It has been confirmed that the word “free” makes us feel irrational excitement, which stimulates association with positive emotion.

E-mail Marketing

E-mail marketing is both a cheap and effective solution to attract customers. An Epsilon “Branding Survey” has demonstrated that 54% of people have a more positive attitude towards companies that send them e-mails. What is more, 71% of respondents stated that when shopping, they always remember e-mails that a company send to them. These results confirm the importance of e-mail marketing.