What comes to your mind first when you hear the word “Google”? is it “a search engine”? You are right. It is a search engine. Rather, it is the largest search engine that is used by billions of people every day According to Google Search Statistics, there are over 3.5 billion searches on Google every day. That’s the reason for the popularity of Google Ads and Google Ads service in El Dorado Hills.
Whenever a query is searched on Google, the first search result page appears on the screen. Most of the time, the first search result page appears with Google ads. These ads are generally placed about the organic results, making them more visible to the users. In short, Google ads are extremely helpful in bringing the most relevant traffic to the websites that provide exactly what the users need.
In this article, we will discuss Google ads in detail and why your business needs to get a Google Ads service in El Dorado Hills. So, let’s get started.
What is Google Ads?
Google, the largest search engine, offers users to use its paid advertisements to target customers. In simple words, Google ads are those ads that appear on the screen when you search for anything on Google. These ads are used to find the most interesting traffic.
The Google ads platform works on the Pay-Per-Click (PPC) strategy. This means whenever there is a click on the ad, the advertiser has to pay a charge to the search engine. In other words, the website owner has to pay for every website visit. Do you think your business needs to use this marketing strategy? Let’s find the answer now.
Why do you need a Google Ads service in El Dorado Hills?
1. Massive Reach:
We have told multiple times above that Google is the largest search engine used. In other words, it is the most commonly used search engine. People use it as their default web browser. Even if you do the same. Whenever you need any information about anything, you google it, right? Well, now, it has become a verb as well. Thus, Google can help you reach a wider audience. So, businesses across the world focus on using Google ads.
Therefore, if you want a strategy for better reach, you have to switch to Google ads. This will help you to find the customers right when they are looking for your services or products. As soon as they google about a product or service similar to yours, your Google ad appears on the screen. Like this, you will be able to appear in front of a global audience. If you want that the same for your business, you need to get a good Google Ads service in El Dorado Hills.
2. Higher Intent Traffic:
Well, when we talk about generating traffic, there are several other ways. People focus on SEO largely to generate traffic on their website. Sure, it is a good strategy that can generate organic traffic. However, the chances of successful conversions are low with this strategy. The best way to capture high intent traffic is by using paid search ads. High intent traffic refers to the traffic that is looking for products or services to make a purchase. More specifically, Google ads are the best option to capture high intent traffic. To successfully use it for capturing ready-to-buy customers, you need to get a Google Ads service in El Dorado Hills.
3. Total Control Over the Ad Campaigns:
If you know about PPC ads, then you must know it is the same as Google ads. Just like PPC ads, Google ads allow businesses to have control over all the ad campaigns. However, managing the ad campaigns for your business might need some experience and knowledge in the field. That’s why you need to get a good Google Ads service in El Dorado Hills. They have Google ads experts who will work on your behalf to make each ad campaign a success. After all, they have years of experience in managing ad campaigns. However, if there comes a time when your ad campaigns are not generating results, you can choose to stop the campaigns. Otherwise, you will be wasting your ad budget on useless things. But don’t worry. The ad experts will guide you on when to start and stop the campaigns to generate results cost-effectively.
4. Quicker Results than SEO:
If you have an online business, then you must know about SEO. SEO focuses on optimizing a website to generate traffic organically. So, it is a time taking approach. However, with an effective Google Ads service in El Dorado Hills, you can generate traffic much faster than SEO. In other words, generating organic traffic might take forever and Google ads might take less than a day to show the results. Google ads experts can help you with that. They can always create engaging ad campaigns that will generate more clicks. More clicks will generate better conversion and this is what you want, right?
5. Brand Awareness:
When the ads keep appearing in front of the users, then the users will slowly get familiar with you. Even if you don’t generate the click, you will generate an impression and reach. This is an amazing advantage of getting Google Ads service in El Dorado Hills In other words, Google Ads helps in reinforcing your brand name, personality, or reputation, making them more familiar with you. This will help your business to slowly stand up stronger and make your brand gain the prospects’ trust.