One of the main aims of any website is to drive in users to perform the desired work, like making a purchase, scheduling an appointment, or downloading a whitepaper. Website conversion is responsible for generating leads, turning visitors into customers, and keeping existing customers coming back.
Follow these 11ways to improve your website conversion rates.
1. Declutter your website.
Simple and clean website design not only provides better user experience, but it also leads to higher conversion rates.
2. Speed up your site.
If your site has slow page loading, you may be losing conversions simply because users get tired of waiting a few extra minutes. One research showed that even a 1-second delay in load time resulted in a 7% reduction in conversions of the leads. To improve your website loading time, streamline page content, compress large images, and make sure to use a website hosting company.
3. Build trust.
People like doing business with businesses they trust, so make sure your website projects a pro and trustworthy image. To show visitors your site is safe to use and your business is legitimate, display trust seals; upgrade to the more secure HTTPS/SSL communication protocol; include customer testimonials on your site; and make sure you’re effectively managing your online reputation.
4. Optimize your site for mobile devices.
Most people use their smartphones to browse and purchase, making sure your site provides a great experience to mobile users is vital to improving your conversion rates. Your website should be responsive, with a mobile-friendly layout, simplified forms, and easily clickable callouts and buttons.
5. Use high-quality images.
People respond to images, and having good quality images on your site grabs interest and creates an emotional response. A positive and professional-looking image can make your site visitors feel good is the best way to get them to take action. If you have an e-commerce store, use various product images showing different angles and key details to boost conversion rates.
6. Create custom landing pages.
If you use PPC and social media ads, don’t share links that send people to your landing page. If they’re interested enough, they will click and learn more about that specific product/service, not wander around lost on your website trying to get some information they want. To increase conversions, create a unique home page for each campaign, with a streamlined design and a single clear call to action.
7. Focus on benefits.
If you’re selling a product/service on your website, go beyond a listing of features to convey potential customers about the benefits they will get when they buy your product. Putting the highlight of benefits demonstrates the value and shows visitors how buying your product or service will improve their lives.
8. Provide quick help to customers.
If any potential customer faces a problem or has any query, they need to know how to resolve the issue quickly—if you make them wait or don’t provide them an easy way to find help, they will probably abandon your website. Make customer service is quickly accessible via phone, email or live chat.
9. Include video demonstrations.
People like watching more videos, and not only for entertainment. Having video on a landing page can help you boost conversion rate up to 80%, and 81% of people have been convinced to make a purchase by watching a video.
10. Include site search.
Your website navigation should make it simple for site visitors to find what they’re searching for, but in case it doesn’t, or for people who want a quick response to a very specific question, including a site search feature on your website can keep people from leaving your site to look for the answer elsewhere. According to a study from WebLinc, people who use on-site search are 216% more likely to convert.
11. Have clear calls to action.
Site users are more likely to become customers if you clearly show them the action you want them to take. Create compelling calls to action on your site to prompt visitors to take the next step toward conversion, whether that’s signing up for an email newsletter, scheduling a demo, or making a purchase.